Lunch With Berkley Bedell–Fishing Tackle Entrepreneur Par Excellence And All-American Success Story

Sad News: Berk passed away in December 2019. Good man who lived a good life. We need more like him.

December 2018

Every serious angler has heard of the Berkley tackle company that has introduced many cutting-edge innovations to the fishing world since its creation in the 1940s.  But do you know the story of the man behind the company and his quintessential Horatio Alger story?  I didn’t, so when a fishing buddy, Bob Wayne, called to ask if I wanted to have lunch with the company’s founder, Berkley Bedell, I jumped at the chance.  He knew of my love affair with Gulp Swimming Mullet, a lure made by Berkley, and how I doted on my Berkley Lightning Shock fishing rods.  Little did Bob know, however, that my love affair with Berkley went back almost six decades.

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